How To Be The New Consumer
How To Be The New Consumer is een bewustwordingscampagne die de trucjes van de marketing blootlegt. Het roept op tot een kritische blik op consumentengedrag, zodat we ons niet laten leiden door lege beloftes en constante verleiding. Want wie heeft de controle?: jij of het product? Bewust consumeren draagt bij aan mentaal welzijn en voorkomt de leegte van eindeloos verlangen.
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Card game
Project
With a heavy subject such as diversity in society and therefore the prejudices associated with it, I chose for a light hearted design form; a card game.
By playing you can win or lose your privileges. so I mapped characteristics that generalize these groups. It was quite challenging to pick such a sensitive topic and pick subcultures to divide them in boxes... Despite of that I received a lot of positive comments because it created awareness and exposed the problem instead of hiding it.
