How To Be The New Consumer
How To Be The New Consumer is een bewustwordingscampagne die de trucjes van de marketing blootlegt. Het roept op tot een kritische blik op consumentengedrag, zodat we ons niet laten leiden door lege beloftes en constante verleiding. Want wie heeft de controle?: jij of het product? Bewust consumeren draagt bij aan mentaal welzijn en voorkomt de leegte van eindeloos verlangen.
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RNG animated poster
Project
In this rapidly changing world, where AI is making his entrance. It can be quite overwhelming, so I wanted to combine simple hand craft and transform it into something digital. Because of that It gives an ambiguity feeling to it that intriges me.
I started this experiment not knowing what the outcome was and I had lots of fun with it. It evaluated into an animated poster presenting a made up exhibition at Stedelijk Museum in Amsterdam. I tried to capture the digital characteristic by using motion. It was inspired by the artist Vera Molnar.
